Arwa.

Senior Graphic Designer · Riyadh, KSA

Hi, I'm Arwa

4 years crafting brand stories in the aviation industry — driven by a heart for people and an eye for stories. I approach every design as a human experience, not just a visual.

Brand IdentityVisual StorytellingCreative DirectionMarketing CampaignsAviation DesignSocial Media
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flynas · Al Hilal · Saudi Tourism · Al Rajhi Bank · TAQA · STA · Astrolabe · Miracle Resin ·flynas · Al Hilal · Saudi Tourism · Al Rajhi Bank · TAQA · STA · Astrolabe · Miracle Resin ·flynas · Al Hilal · Saudi Tourism · Al Rajhi Bank · TAQA · STA · Astrolabe · Miracle Resin ·flynas · Al Hilal · Saudi Tourism · Al Rajhi Bank · TAQA · STA · Astrolabe · Miracle Resin ·
— about me

Designing is how I listen to the world.

I'm a senior graphic designer based in Riyadh, with four years of deep work inside the aviation industry — most of it at flynas, where I shaped everything from aircraft liveries to social campaigns.

My approach is human before it's visual. Every brief is a chance to notice something — a mood, a memory, a feeling that hasn't been named yet — and turn it into something you can see and remember.

When I'm not designing, you'll find me with horses, on a hike, or somewhere deep in a hidden corner of history.

HorsesHikesHistoryStories
By the numbers
4+
Years in aviation
50+
Brand projects
200+
Social designs
Cups of coffee
Tools I live in: Illustrator, Photoshop, InDesign, After Effects, Figma.
— the process

How I work

01

Listen

Every great design starts with understanding the human story behind the brief.

02

Sketch

Ideas flow fastest on paper. I explore freely before touching a screen.

03

Design

Where intuition meets craft — every pixel intentional, every choice purposeful.

04

Deliver

Work that lands with clarity, pride, and the feeling that something real was made.

CREATIVITY·STORYTELLING·BRAND IDENTITY·DESIGN·VISUAL DIRECTION·INNOVATION·CREATIVITY·STORYTELLING·BRAND IDENTITY·DESIGN·VISUAL DIRECTION·INNOVATION·
— featured work

Stories that took flight

A selection of brand work from my time at flynas — aviation identities, campaigns, and digital experiences.

01Al Hilal × flynas
Leading Sports

Al Hilal × flynas

Aircraft livery celebrating the partnership between flynas and Al Hilal Football Club.

Livery DesignBrand CollaborationView case →
Leading Sports
02Year of Saudi Coffee
flynas × MOC

Year of Saudi Coffee

Merging the flynas identity with the Year of Saudi Coffee across aircraft and deliverables.

LiveryCampaignView case →
flynas × MOC
03Saudi Coffee Collateral
Printed & Digital

Saudi Coffee Collateral

Boarding passes, headrests, luggage tags, and in-flight touchpoints.

CollateralView case →
Printed & Digital
04flynas IPO
Web page

flynas IPO

Led the IPO page design to attract investors with clarity and brand cohesion.

Web DesignUXView case →
Web page
05Sustainability Page
flyGreen initiative

Sustainability Page

A digital experience highlighting flynas' commitment to sustainable travel.

Web DesignView case →
flyGreen initiative
06flynas Careers
Talent platform

flynas Careers

A modern career portal blending employee storytelling with job discovery.

WebUX/UIView case →
Talent platform
07Kids Check-in
Airport experience

Kids Check-in

Transforming check-in into an engaging adventure for young travelers.

EnvironmentalCampaignView case →
Airport experience
08علي وين؟
Where to? campaign

علي وين؟

A custom Arabic wordmark inspired by the location pin and everyday language.

TypographyCampaignView case →
Where to? campaign
09Safety Illustrations
A320 safety card

Safety Illustrations

Clear, regulation-compliant illustrations for in-flight emergency procedures.

IllustrationView case →
A320 safety card
10flynas × Al Rajhi
Co-branded credit card

flynas × Al Rajhi

A balanced integration of two distinct brand identities in card form.

Co-BrandingView case →
Co-branded credit card
11Social Campaigns
Seasonal & strategic

Social Campaigns

From Skytrax awards to Ramadan greetings — cohesive campaigns across platforms.

Social MediaView case →
Seasonal & strategic
12flynas Kids Wallet
Cashback storyboard

flynas Kids Wallet

Frame-by-frame visuals for an animated NasWallet explainer.

StoryboardView case →
Cashback storyboard
— personal & client work

Passion projects

Independent brands and exercises — where I get to play, experiment, and stretch the identity toolkit.

Coffee Roastery
2024
Branding · Packaging

Coffee Roastery

A visual identity blending traditional Arabic culture with modern minimalism.

Blink Bomb
Logo · Packaging

Blink Bomb

A bright, playful brand identity for colorful bath bombs — inspired by candy.

Astrolabe
NEW!
Brand Identity

Astrolabe

Brand identity for an AI-powered legal tech platform — trust meets innovation.

Abdullah Almotaq
2024
Brand Identity

Abdullah Almotaq

A bilingual monogram merging the Arabic ع with the Latin a — quiet authority.

Miracle Resin
Branding · Illustration

Miracle Resin

A handcrafted visual identity reflecting the expressive nature of resin art.

The Ocean Flow
CALM
Brand Exercise

The Ocean Flow

A serene identity for a health club & spa — research-led, intuition-crafted.

STA Winter Guide
2023
Editorial

STA Winter Guide

A 50-page guide showcasing Saudi Arabia's winter destinations and experiences.

TAQA Campaign
40+
Social Media

TAQA Campaign

40+ social posts for the National Energy Efficiency campaign — لتبقى.

I approach every design as a human experience, not just a visual.

— Arwa Bababker
— let's work together

Let's SoarTogether.

Got a brand that needs a story, or a story that needs a brand? I'd love to hear from you.

Based in
Riyadh, Saudi Arabia
Open to remote work
© 2026 Arwa Bababker — All rights reserved.
Made with care in Riyadh