
Al Hilal × flynas
Aircraft livery celebrating the partnership between flynas and Al Hilal Football Club.
4 years crafting brand stories in the aviation industry — driven by a heart for people and an eye for stories. I approach every design as a human experience, not just a visual.
I'm a senior graphic designer based in Riyadh, with four years of deep work inside the aviation industry — most of it at flynas, where I shaped everything from aircraft liveries to social campaigns.
My approach is human before it's visual. Every brief is a chance to notice something — a mood, a memory, a feeling that hasn't been named yet — and turn it into something you can see and remember.
When I'm not designing, you'll find me with horses, on a hike, or somewhere deep in a hidden corner of history.
Every great design starts with understanding the human story behind the brief.
Ideas flow fastest on paper. I explore freely before touching a screen.
Where intuition meets craft — every pixel intentional, every choice purposeful.
Work that lands with clarity, pride, and the feeling that something real was made.
A selection of brand work from my time at flynas — aviation identities, campaigns, and digital experiences.

Aircraft livery celebrating the partnership between flynas and Al Hilal Football Club.

Merging the flynas identity with the Year of Saudi Coffee across aircraft and deliverables.

Boarding passes, headrests, luggage tags, and in-flight touchpoints.

Led the IPO page design to attract investors with clarity and brand cohesion.

A digital experience highlighting flynas' commitment to sustainable travel.

A modern career portal blending employee storytelling with job discovery.

Transforming check-in into an engaging adventure for young travelers.

A custom Arabic wordmark inspired by the location pin and everyday language.

Clear, regulation-compliant illustrations for in-flight emergency procedures.

A balanced integration of two distinct brand identities in card form.

From Skytrax awards to Ramadan greetings — cohesive campaigns across platforms.

Frame-by-frame visuals for an animated NasWallet explainer.
Independent brands and exercises — where I get to play, experiment, and stretch the identity toolkit.

A visual identity blending traditional Arabic culture with modern minimalism.

A bright, playful brand identity for colorful bath bombs — inspired by candy.

Brand identity for an AI-powered legal tech platform — trust meets innovation.

A bilingual monogram merging the Arabic ع with the Latin a — quiet authority.

A handcrafted visual identity reflecting the expressive nature of resin art.

A serene identity for a health club & spa — research-led, intuition-crafted.

A 50-page guide showcasing Saudi Arabia's winter destinations and experiences.

40+ social posts for the National Energy Efficiency campaign — لتبقى.
I approach every design as a human experience, not just a visual.
Got a brand that needs a story, or a story that needs a brand? I'd love to hear from you.